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Welcome to the PuraFit Shop!

With on-demand and direct to garment (DTG) production, items are made only when a customer places an order.
Published - Tue, Nov 01

With on-demand and direct to print (DTG) production, items are made only when a customer places an order. Using this process, there's no leftover stock that would otherwise end up in landfills. From evaluating suppliers and printing tech to fulfilling the products, we control the whole process and take care of it ourselves. Activewear has outgrown its humble beginnings as sweaty gym clothes and has sprouted brands with a cult-like mass following. Clothing like sweatshirts, hoodies, and polo shirts have become staple pieces of modern wardrobes that are worn for all sorts of occasions. The pandemic ushered in an era of comfort, as more people spent time indoors replacing jeans and office wear with sweats and yoga pants.

The concept of wellness has changed too. Wellness means more than focusing on being in shape; it also encompasses mental, physical, and spiritual dimensions. Wellness habits seem to have stuck with society and are now influencing global fashion trends. Activewear is the go-to choice for highly comfortable and practical daily wear for many. We don’t have to be exercising more to be exploring the fitness wear trend. So many of us are taking advantage of fitness apparel being more accessible and incorporating activewear into our day-to-day outfits. Fitness clothing now includes sportswear, activewear, athleisure, and streetwear.

With all that said, don’t limit yourself to activewear that’s only meant for gym rats and sports enthusiasts, though. Comfortable and casual clothing can be worn for all occasions!